My career path is rather unusual. It started when I inherited my grandmother's fashion company and archive. I then studied at Parsons School of Design so I could run the company properly but before I'd even graduated, the legendary Mary Mcfadden decided to retire and she offered to give me her team of sample makers. It was a great opportunity so I accepted the offer and started operating from the ground floor of my townhouse in NYC.
I started off making suits for Nancy Reagan and then branched out with other private clients. Joan Rivers lived right next door to me and she passed by my shop all the time and would buy little gift items just to support a young talent. I would have been happy working from that basement and operating on a small scale indefinitely but Ms. Rivers encouraged me to set up my first bricks and mortar store on Madison Avenue. The whole experience has been a happy one, the tiny retail space required minimal maintenance and I am lucky to have a great sales team which freed me up to pursue a tailoring apprenticeship in London's Savile Row. The store turned a profit and with the funds I launched my first runway show during New York Fashion Week.
Later this year, my store is moving to Fifth Avenue. I managed to convince The Sherry Netherland to lease me a prime retail space based on the fact that I'll be the first Asian designer label to launch on Fifth Avenue. My journey has so far been a miracle.
I chose to do what I love so I'll never have to work a day in my life. I love fashion.
Chanel and Armani are two of my greatest inspirations. They are both revolutionary tailors who have invented their own cut. Tailoring is my passion and I've been developing my own signature cut in the past decade. My signature cut is rooted in traditional Savile Row tailoring, but softer, more feminine and completely natural.
Sustainable and natural fabrics are more comfortable to wear, they are soft, supple and breathable.
Sustainable and natural fabrics are more expensive and require a lot of handwork during production but fortunately I cater to a clientele who value comfort and craftsmanship above everything else. I am in the process of becoming a vegan brand and the main challenge is to steer my customer away from cashmere, which is considered a luxury status symbol. I currently use upcycled cashmere which is a sustainable cruelty-free practice but ideally I'd like CHOCHENG to become a vegan clothing brand in the near future.
As far as I can remember, I believed in conservation and sustainability, ever since I was a child, it comes naturally to me, almost like a basic instinct. Most children care about the environment, it's just a matter of preserving that innocence. I talked to flowers and animals as a child. I still do that from time to time, just not in a crazy way! I am very good at preserving my innocence.
The inspiration behind SS2020 is the 1960 film Plein Soleil and Jacqueline Kennedy's love of headscarves and sunglasses.
Eyebrows are considered to be our most important facial feature, after all a well maintained eyebrow can enhance our look in many ways! Our brows help to shape the face, accentuate our eyes, and communicate our emotions.
For all of the blushing brides amongst us, we’re giving you the ultimate guide on how to apply blush for your wedding day. From choosing the perfect shade of blush to mastering the right application, we are shining the spotlight on our blush products so you can create healthy rosy cheeks and give your whole face an instant glow.
When it comes to wedding day makeup, we like to keep it effortless and simple, letting your natural beauty shine through. Complete with natural eye makeup and a flawless finish, this natural bridal makeup look will have you glowing on your wedding day.