April 05, 2020 4 min read

As social distancing becomes increasingly common, more and more of our everyday social lives are moving online. In spite of being physically apart, we’re in some ways more connected than ever, with video chats fast becoming a part of everyday life. From staff meetings on Zoom to coffee dates over Facetime, video calls have become an important way to stay connected and keep up daily routines.

Through all of this, many women have found themselves looking for a natural everyday makeup look that translates well onto the screen. It’s only fair: Nobody wants to log onto a work conference call and be the only one not looking primped and put together. Thankfully, this doesn’t have to happen to you. Read our simple everyday makeup tutorial below and learn how to achieve a glowy, small screen-ready look today.

Step 1: Prep your skin

Proper skin prep for makeup is always an important step, but is particularly crucial if you’re spending a lot of time at home. Not leaving the house is no reason to abandon your skincare routine, so be sure to keep up cleansing, toning, and moisturising as usual.

Twice a week, we recommend removing dead skin cells and refining surface texture with a gentle exfoliant like the Phytofuse Renew Caviar Lime Exfoliator. This natural exfoliator uses micronised bamboo stem and pumice to purify pores and improve skin texture, while fruit AHAs from the native Australian Caviar Lime dissolve dead skin cells to reveal renewed, glowing skin.

Step 2: Create an even canvas

Smooth out skin texture and create a flawless airbrushed look by massaging in a hydrating BB cream. The creamy texture of our 3-in-1 Certified Organic BB Cream melts beautifully into skin, restoring moisture, masking imperfections, and leaving a delicate veil of radiant softness.

Once this has had a few minutes to sink in, brighten dark undereye circles and conceal any blemishes with a full coverage natural concealer. Formulated with skin-loving botanical ingredients that hydrate, smooth, and nourish skin, our Full Coverage Concealer is perfect for covering up all skin imperfections, from redness to blemishes and dark spots.

Step 3: Add definition

Counteract the blurriness of some webcams and phone cameras by defining your features with some contour and colour. Take your favourite mineral bronzer and lightly dust it along the apples of your cheeks, your hairline, and around the outer corner of your eyes. With just a few sweeps, you’ll look bronzed and radiant - and not like you’ve been spending most of your time indoors while social distancing.

Then, define your eyebrows with a brow pencil applied in short, upward strokes. This will help you look ‘done’ without looking overdone, and can make you look more awake throughout long team meetings. For an even more wide-eyed look, finish with a few coats of natural mascara in your favourite shade.

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Our Brow defining palette has just won GOLD and BEST NATURAL AWARD By the Beauty bible, Thank you for your lovely words. Click the image to learn more! . . . Natural make-up pioneers INIKA offer something slightly more complicated than a sweep-and-go product, but which impressed the Beauty Bible testers: a palette featuring two shades of brow powder plus a natural brow wax based on carnauba wax, organically-certified shea butter and cocoa butter (which also works to condition brow hairs), along with a mini brow brush and a ‘spoolie’ (like a baby mascara wand), to apply. Interestingly, they suggest applying a the wax first, so that the powder can adhere – and then filling in with the brow powders. (Our testers trialled the lighter of the two available palettes, Amber.) Finally, whisk through with the spoolie to groom

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Step 4: Finish with hydrated lips

To complete your screen-ready everyday makeup look, swipe on a nourishing lip serum. Not only will this hydrate chapped lips and restore softness and an even tone - it’ll also give you a subtle gloss that will look healthy and perfectly put together on the screen.

Find regularity in irregular times with a makeup routine

As the COVID-19 pandemic continues and many daily routines are temporarily disrupted, it’s easy to feel a little anxious or unsettled. One of the best ways to feel better in this time is to stick to as many of your normal routines as possible - including refreshing with a daily makeup routine.

Follow our makeup tips above to adapt your everyday makeup for the current period of social distancing and be the most radiant woman on every video call. Share your favourite vegan makeup looks with us on Instagram using the hashtag #inikaorganic or visit our blog for more natural makeup tips.



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