Now, with three brand-new formulas, including a world-first Certified Organic Mascara, the decision has been made a little trickier so we're here to help you find the perfect formula for your lashes. Whatever finish you're looking for, rest assured that all our mascaras are completely free of irritating synthetic ingredients and chemicals, and are enriched with Vitamin E, Carnauba Wax, Magnolia Bark Extract and Sunflower Seed Oil to nourish and condition the lashes. Like all INIKA products, they're also 100% natural, Certified Cruelty Free and Vegan.
You're looking for a formula that's not too heavy, but provides a beautiful boost for your lashes that you can wear every day.
We think you'll love: The Mascara - Certified Organic
The Mascara is a world-first Certified Organic formula, with 71% Certified Organic ingredients. The chemical-free, Cranberry Water based formula provides lift, volume and a high-gloss finish that's suitable for even sensitive eyes, and for those searching for a mascara that is truly rich in nourishing ingredients. The Mascara really is ... The One!
Your lashes are straight, often pointed outwards rather than upwards and you feel like they need a bit of a lift.
We think you'll love: Curvy Lash Vegan Mascara
Achieve an intense curl and lifted lashes that will hold all day, with the purpose-built curling wand and nourishing formula. Coats every lash evenly whilst lifting from base to tip.
Characterised by ultra-fine or blonde lash hairs, they're there... you just can't see them! You want to add some serious volume and flaunt what you've already got.
We think you'll love: Bold Lash Vegan Mascara
Dramatically amplify your lashes with this buildable, deeply pigmented formula. The supersized brush separates and coats individual lashes to build your boldest lashes ever.
You'd love to lengthen and lift your lashes so they appear ultra-long and defined.
We think you'll love: The Original Long Lash Vegan Mascara
Boost lash length, volume and span for a beautiful panoramic effect with the classic, best-selling Long Lash formula.
Eyebrows are considered to be our most important facial feature, after all a well maintained eyebrow can enhance our look in many ways! Our brows help to shape the face, accentuate our eyes, and communicate our emotions.
For all of the blushing brides amongst us, we’re giving you the ultimate guide on how to apply blush for your wedding day. From choosing the perfect shade of blush to mastering the right application, we are shining the spotlight on our blush products so you can create healthy rosy cheeks and give your whole face an instant glow.
When it comes to wedding day makeup, we like to keep it effortless and simple, letting your natural beauty shine through. Complete with natural eye makeup and a flawless finish, this natural bridal makeup look will have you glowing on your wedding day.