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October 10, 2021 5 min read

Do you feel overwhelmed by the extensive range of eyebrow products on the market? Or are you simply just not sure where to start? We are here to help you!

Creating the perfect brow looks different for everyone. It's important to firstly understand your brow goals before determining what products will best suit you in achieving your desired look.

Achieving the perfect eyebrow ultimately begins with the shaping. Regardless of whether your brows have been victims of over plucking or are naturally wild, we have the tips needed to perfect your shaping technique. After selecting your desired brow shape, it is important to understand what look you are hoping to achieve in order to incorporate the right products into your beauty routine. Through the use of brow products we will help you best find what works for you so you can achieve a polished brow look.

Create the perfect brow | INIKA Organic | 02

Why should we do our brows?

Eyebrows are considered to be our most important facial feature, after all a well maintained eyebrow can enhance our look in many ways! Our brows help to shape the face, accentuate our eyes, and communicate our emotions. Regular brow maintenance makes you appear more alert, while looking fresher and allowing you to wear less makeup on a daily basis, but still maintaining an effortless natural glow.

Check out our top reasons for creating a well-defined brow:

  • Look more youthful

Beautifully groomed eyebrows are an anti-aging antidote. Brows that have been shaped and filled properly will work to lift the face, make your eyes appear larger and ultimately promote a more youthful look!

  • Frame the eyes

The right eyebrow shape can frame and flatter the eyes. Brows come in different shapes, colours and sizes, therefore it's important to first understand your natural brow and eye shape before introducing personal shaping methods. After all, the wrong brow shape can result in you looking tired, aged or angry… which none of us want!

  • Balance the face

Unsymmetric eyebrows can often throw off the facial balance, making your eyes appear uneven or completely changing the look of your face all together. Introducing brow shaping techniques into your beauty routine allows for well-structured brows that are more symmetric in nature and pleasing to the human eye.

  • Correct flaws

People often underestimate the ability of a well-groomed eyebrow to create an overall polished look. Regular eyebrow maintenance can help to distract from flaws and often allows for that ‘no-makeup’ look while still looking fresh faced and put together. Nicely trimmed and shaped eyebrows are pleasing to the human eye, while they will become a feature that grabs everyone's attention!

  • Refine your look

Regular brow maintenance works to create a polished look, allowing you to ditch the makeup and adopt a more natural look, while remaining to look like you’ve put effort into your appearance. A woman with well-kept brows will appear more clean and refined, even without a drop of makeup!


Create the perfect brows by following these easy beauty steps

Over the years, our brows have become one of the most important steps in our beauty routines. We're here to help you on your eyebrow journey, in introducing you to the best products to incorporate into your brow routine. Follow along for our brow tutorial and check out our recommended products to have your brows looking on fleek in no time!

Step 1: Brow Palette

Beginning with the INIKA Brow Brush, begin lightly filling in the brows to create a polished look. Initially, use the spoolie on the brush to gently comb brow hairs into your ideal shape. Then using the angle brush, take your desired brow colour using the INIKA Brow Palette and start filling in any sparse areas to create a fuller brow, with a more structured shape.

The INIKA brow palette is your perfect ‘on the go’ brow product! Including a 100% natural transparent brow wax, a light brow powder and a dark brow powder, it is versatile in helping you create the perfect brow. The palette, in addition, includes a spoolie and brow brush for all your shaping needs. Enriched with cocoa butter, shea butter and carnauba wax to keep brows nourished and conditioned while looking fabulous!

Step 2: Brow Pencil

Introducing a brow pencil into your beauty routine works to create structure and a more defined brow. For best results, begin with the INIKA Organic Certified Brow Pencil, starting at the inner corner of the eyebrow and closest to the bridge of your nose, begin with short dash-like upwards movements to fill in empty spaces. Continuing by taking the tip of the pencil to define the arch of the brow, creating a sharper and more lifted look. Further build intensity as needed.

The INIKA Organic brow pencil has been formulated to create a soft and creamy colour. Enriched with plant-based ingredients and organic coconut oil, the pencil is of the softest texture, working to effortlessly glide over the skin. INIKA Organic brow pencils offer extreme colour precision while ensuring no waxy residue after use. Pair your brow pencil with an INIKA Organic Double Makeup Pencil Sharpener to ensure that your makeup kit has the means to keep your brows on fleek at all times!

Step 3: Brow Perfector

Grab your INIKA Organic Brow Perfector and using the long bristle side, begin applying product starting from the start of the brows towards the arch of the brows. Using the short bristle side, apply product from the arch of the brows towards the tail of the brows. Introduce the brow perfector into your daily makeup routine to achieve perfect eyebrows that are long lasting throughout your busy day!

The INIKA brow perfector has been formulated with 100% natural plant extracts and bamboo-stem derived fibres to tint and volumize the brows while ensuring lasting nourishment that promotes brow health. The formula has been enriched with magnolia bark extract, sunflower oil and acacia flower wax to condition the brows. Featuring a dual-sided brush, the brow perfector has been developed for precise brow application when used on a range of brow types.

Step 4: Perfection Concealer

Using the INIKA Detail Brush, take a small amount of the INIKA Perfection Concealer onto your brush and softly outline your brows, blending as you work your way around. This works to create a defined and clean appearance to your brows, while also cleaning up any mistakes you may have made along the way. The perfection concealer ultimately acts as an eraser to tidy your brows to perfection!

The INIKA Organic Perfection Concealer has been formulated using nourishing ingredients to create a lightweight texture that leaves skin feeling fresh and looking flawless. Containing soothing shea butter, moisturising jojoba seed oil and aloe vera, your skin is sure to be left radiating beauty! Perfect your brows, while ensuring lasting hydration with no creases or caking.

Get your hands on INIKA Organic brow products today & take your beauty game to the next level!

Take advantage of INIKA Organic's friendly and knowledgeable staff both in-store and online when selecting your individual brow products! With Australia-wide postage, you can conveniently enjoy INIKA Organic without having to leave your home. Known for makeup products that are organic, cruelty-free, vegan and 100% natural, we can best assist you in achieving your desired beauty outcomes without damaging your skin health.



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