The best (and easiest) way to boost your base? Fill your routine with makeup that improves your skin while you wear it. Organic makeup brands have been pioneering such skincare makeup hybrids for years, and there's no better time to start paying attention than during the party season. Here's how to get your glow on all summer long.
Healthy makeup isn't a myth. Rather than just sitting on top of your skin like a mask, makeup with skin care benefits can provide nourishment and hydration, at the same time as they provide colour and coverage.
And when most of us are wearing makeup for upwards of eight hours a day (especially if you're heading to a festive dinner), picking nourishing makeup products is important for achieving and maintaining a natural, dewy, glow (that's real and not just highlighter).
Start by swapping your base items, as they come in contact with your skin the most. Particularly your primer, which prepares your skin for a glowing makeup base. Our Certified Organic Pure Perfection Primer with Hyaluronic Acid contains a soothing blend of nourishing Certified Organic essential oils including Apricot, Coconut, Jojoba and Lavender Oils, which provide immediate skin comfort while prepping the skin for smooth makeup application. It's these powerful ingredients that make it one of the best hydrating primers for dry skin.
When looking for a foundation with skin care benefits (or any makeup product for that matter), knowing what to look for on the label will help you to find a skin-friendly formula.
A few nourishing ingredients to keep your eyes out for are:
Hyaluronic Acid can hold up to 1000 times its weight in water for ultimate hydration and increased skin elasticity. It's a key ingredient not only in our primer, but our Certified Organic Liquid Foundation with Hyaluronic Acid, too. If you love a dewy foundation, this one provides some serious glow and buildable coverage.
Vitamin E also has moisturising benefits, and is a great multi-tasker. It has been proven to soothe irritation as well as prevent and treat the signs of ageing. And because it's gentle enough to use around the eye area, it's found in our Certified Organic Perfection Concealer, as well as our hydrating foundation.
If you've ever wondered how to make your face glow naturally, get to know Jojoba Oil. The antioxidant-rich ingredient not only deeply moisturises the skin, but has balancing properties, so you'll always be on the right side of dewy, not shiny.
If your aim is a glowing makeup base, you can't go wrong with hydrating makeup. Here's how to layer your complexion products for a nourishing makeup look that lasts from day to night (and even till the after party).
Apply our Certified Organic Pure Perfection Primer with Hyaluronic Acid onto freshly cleansed skin, concentrating on any dry patches to give them a hit of hydration and prevent your foundation from settling into creases. Wait one minute to allow it to absorb and nourish your skin before applying your foundation.
Nobody makes good chemical-free makeup quite like organic beauty brands. It is what we stand for after all. And whether you prefer a liquid or baked mineral formula (or even a hydrating BB Cream), we've got your coverage covered. Apply your favourite formula from the centre of the face outwards, buffing it into the skin with a dense kabuki brush. Remember it's easier to add than to take away, so start light and build up as needed.
Top Tip: Use circular motions to buff in your foundation and ensure an even, streak-free coverage.
For those mornings when you need to disguise the night before, apply our Certified Organic Perfection Concealer next. To instantly brighten the under eyes and awaken the face, apply it in a triangular shape, going from the outer corner of the eye, to the top of the cheekbone, and back to the inner corner of the eye, then blend.
For a base that lasts, setting powder is an essential last step. Our translucent Mineral Mattifying Powder has a silk-like texture and will help to absorb any excess oil throughout the day. But to make sure you don't undo your glowing skin, stick to the areas that are prone to oil only, dusting it on areas such as the forehead, t-zone and chin. When you look back on all your holiday (shine-free) photos, you'll be pleased you did.
To really reap the benefits of skin nourishing makeup, try tailoring your product choices to suit your skin type too. After all, what works for an oily complexion, may be different to those who experience dryness.
If you’re finding yourself trying to cover dark circles under your eyes or combat dull, tired-looking skin, now may be the time to rethink your sleep and skincare routines.
Like INIKA Organic, the love we hold for family, friends and people we find inspiring in our lives is beautifully organic. That is why INIKA is running the #LOVEorganic campaign. It’s all about sharing the LOVE!
Is your skin benefiting from your makeup? If not, it’s time to change it up! Find out why you should choose makeup with skincare benefits with INIKA.