I have used Cetaphil for years as a cleanser but recently tried The Micellar Cleanser after I'd used Cetaphil to clean my face and take off my makeup with a face washer. This Inka cleanser still took more makeup off my face, demonstrating how deeply and more effective it is as a cleanser! My skin smelt and looked great. It does require a reasonable amount of cleanser each time and so an option of a larger size bottle would be good. Really recommend this cleanser.