May 14, 2021 4 min read

As Coco Chanel famously said, “After 40, nobody is young but one can be irresistible at any age”. As we get older, breaking up with old makeup routines and embracing new ones can give your face a new lease of life. At INIKA, we’re all about embracing the signs of ageing. It’s not about covering your lines and wrinkles, it’s all about showing off your best assets. After all, beauty is ageless. To help you feel beautiful at any age, we gathered our best makeup tips for mature skin.

Inika Tips for mature skin

Why do we need to treat makeup on mature skin differently?

As we age, our skin changes - so our makeup routine needs to change too. Makeup can sink into lines or wrinkles, which accentuates them and can make us look older. Rather than trying to disguise our ageing, we can adapt our skincare and makeup routine to help us embrace these new changes.

How can we improve application on mature skin?

As our skin ages, there are a few steps that we can take to improve the application of our makeup and skincare products. For starters, choosing products with natural ingredients and makeup with skincare benefits will ensure that your skin is receiving the added nourishment it needs to look and feel its best. Here are 3 non-negotiables to help mature skin look amazing.


3 steps for a youthful, flawless look for mature skin:


Adapting our beauty routine is all about finding the right skin care techniques and beauty products that help us look and feel our best. Following a dedicated skin-care routine - cleansing, moisturizing, and exfoliating - is an essential strategy for achieving a healthy complexion, especially over time.

Shop natural makeup and skincare to look your best

At INIKA Organic, all of our makeup and skincare products contain only 100% natural, vegan ingredients. We believe that organic, healthy ingredients are vital when taking care of our skin, at any age.


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