Pure with Purpose
Pure Ingredients | Pure Packaging | Pure Performance
About this Collection
Healthy face makeup for glowing skin
You deserve to be confident and comfortable when you wear makeup, and a big part of that is using products that your skin loves. We believe healthy ingredients are the key to better, more beautiful skin, so that’s why our makeup doubles as skincare.
Our face makeup is infused with the finest Australian botanicals and pure minerals. Our high-performing makeup with natural ingredients not only lasts the distance, but actually cares for your complexion. From mineral foundation to bronzer and beyond, our range of organic makeup helps your skin thrive.
Wear makeup you feel good about
What isn’t in our products is just as important as what is. We steer clear of nasties that can dry out and irritate the skin, like silicones, chemicals and artificial preservatives. Instead, we choose natural ingredients that nourish and protect the skin. Our plant-based makeup soothes all skin types, and is packed with antioxidants to protect the skin from environmental stressors like pollution and poor sleep (because sometimes life gets in the way!). Plus, it’s clinically proven to slow down the signs of ageing, such as fine lines.
In our view, nature is always the answer. We’re proud to hold a long list of certifications from various institutes around the world. Our face makeup is Certified Organic, Certified Cruelty-Free, Certified Vegan, Certified Halal and sustainably sourced.
Join the A-Beauty bandwagon
If the Australian Beauty movement had a mantra, it would be “less is more.” In true A-Beauty style, we take a minimal, back-to-basics approach to applying makeup. It’s all about everyday makeup essentials. Picture a fresh, dewy base that lets your skin shine through, and a pop of colour on the eyes, cheeks or lips to add a little flair.
The no-makeup makeup look aside, A-Beauty is about championing ingredients that come from this land we’re so lucky to call home. Our healthy makeup is made up of skincare superfoods found right here in Australia. Think Kakadu Plum to brighten and protect, Macadamia Oil to deeply moisturise, and Lilly Pilly to hydrate skin from within and give skin that glow we all know and love.
Put your most confident face forward
Nail the fresh-faced look with makeup that complements your skin. Once you’ve prepped your skin with primer makeup, turn your attention to your base.
Whether you like a barely-there hydrating BB cream, a buildable foundation or a dusting of complexion perfecting powder, we’re here to help you customise your coverage. To find your best vegan foundation match, browse our range of liquid and mineral powder foundations that cover imperfections, even out your skin tone and offer long-lasting coverage. To disguise redness and dark circles, pat on a creamy concealer that nourishes the areas that need it most.
The rest of your look is up to you and the vibe you’re going for. Add a flush of rosy colour to your cheeks with blush, get a sunkissed glow with a little bronzer, and illuminate the high points of your face with highlighter makeup. The cheekbones, browbones and cupid’s bow should do the trick!
Last but not least, lengthen your lashes with a coat of mascara, and swipe on a healthy lipstick that suits your mood, and set your face makeup with a loose finishing powder. From peachy hues to bold pinks rich reds, there’s a colour for every occasion. Makeup is fun to play around with, and it’s even better when you know it’s working its magic on your skin!