Heres how to achieve more with less when it comes to your beauty look.
Good skin means less makeup, so starting out with a smooth canvas is key for natural makeup looks. Start your prep the night before by applying a nourishing oil like our Certified Organic Enriched Rosehip Oil, allowing it to sink in and nourish your skin while you sleep. Then in the morning, apply Certified Organic Pure Primer with Hyaluronic Acid to create a silky-smooth and glowing base that will now only require very minimal makeup.
A big trend right now in natural, minimal makeup is micro-concealing. It's when concealer is used minimally and strategically on small areas of the face to camouflage any pigmentation or blemishes, while the rest of the skin is left to breathe (no foundation required). Its a great trick for those who've worked hard on their skincare routine and are after a quick way to create minimal everyday makeup.
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To make your base last longer, or for those who don't want to wear heavy makeup on their skin - this is the product for you ✨ The Loose Mineral Foundation is made from 100% natural, skin-loving ingredients 🌱 perfect for using on top of your foundation to build coverage or wearing alone for a natural, airbrushed finish. #inikaorganic
For natural looking foundation, it's always best to start light and then build up coverage if needed. Our Loose Mineral Foundation SPF25 is ideal for this - it will help to even out the skin tone for an airbrushed finish, and because its made from 100% natural ingredients, it will nourish your skin while you wear it.
The secret to minimal eye makeup is to be strategic with your shade selection and eyeshadow placement. For a natural smokey eye that will make your eyes appear bigger, start with a beige tone all over the eyelid to neutralise. Then, using a slightly darker brown or chocolate, buff this into the outer corner of your crease, blending only until the centre point of the eyelid. This will create an elongating cat eye effect, while keeping your makeup simple and natural.
Top tip: You dont need an entire palette to create natural eyeshadow looks. Our Pressed Mineral Eyeshadow Duos contain two complementary shades that work seamlessly together to accentuate the eyes.
Theres no need for liner when creating a no makeup look. Instead, finish your eyes with a slick of natural looking mascara. Wriggle the wand at the root of your lashes to create volume before brushing through to the ends for added length.
Top tip: Find a mascara that suits your natural lashes for the best results. Whether you have curly, straight, or blonde lashes our guide will help you find your perfect mascara match.
Nothing says healthy, glowing skin like a natural flush of the cheeks, so choose blush over bronzer for barely there makeup. For a youthful, fresh look, apply it to the apples of your cheeks, blending upwards towards your ears.
To find a natural looking lipstick that ties your look together, aim for a shade thats just one or two tones darker than your God-given pout. Something in a dewy, sheer finish will help make your lips look naturally fuller.
Top tip: Using the same tint for the lips and cheeks is a quick and easy way to achieve natural colour (while cutting down on products too). Our Certified Organic Lip & Cheek Cream is buildable and infused with hydrating ingredients to leave the skin and lips looking fresh.
Natural dewy makeup doesn't have to be boring. There are plenty of ways to create a whole library of stunning, yet minimal makeup looks. From a sunset smokey eye to a rosy glow, you'll find plenty of inspiration via our blog.
Do you find that your lips are often dry, cracked, or feeling tight? The thin skin on our lips tends to dry out faster than the rest of our skin, causing cracked, dry skin - which, aesthetics aside, is not comfortable!
We’re here to help you take the guesswork out of choosing a moisturiser. Here’s everything you need to know about choosing the best moisturiser for you, to guarantee healthy and hydrated skin!
We’ve pulled together 5 easy tips on how to hydrate dry lips and keep them soft all year round, including the best organic lip products to use and dry lip treatments you can easily do at home.