Natural Beauty Hub

Jonathan Cohen NYFW SS20

The designer that is all about sustainable fashion and bridging cultures.

Jonathan Cohen NYFW SS20

The designer that is all about sustainable fashion and bridging cultures.

Get the Look: Emerald Eye

Brighten your makeup by adding a pop of colour to your eyes. Watch the Video.

Get the Look: Emerald Eye

Brighten your makeup by adding a pop of colour to your eyes. Watch the Video.

Get the Look: Sunset Smokey Eye

Create the perfect Sunset Smokey Eye with these simple steps using our Day to Night Eyeshadow Palette.

Get the Look: Sunset Smokey Eye

Create the perfect Sunset Smokey Eye with these simple steps using our Day to Night Eyeshadow Palette.

Find Your Perfect Mascara

If you were in the market for a new natural mascara that wouldn't irritate your eyes but would last the whole day, the choice is simple.

Find Your Perfect Mascara

If you were in the market for a new natural mascara that wouldn't irritate your eyes but would last the whole day, the choice is simple.

Best Foundation for your Skin Type

Your go-to guide for identifying your skin type and finding the perfect INIKA Organic foundation for you.

Best Foundation for your Skin Type

Your go-to guide for identifying your skin type and finding the perfect INIKA Organic foundation for you.

How to Achieve More with Less

Want to save time in the mornings and wear less makeup, but still look just as put together? Here are our tips to ensure you get the most out of...

How to Achieve More with Less

Want to save time in the mornings and wear less makeup, but still look just as put together? Here are our tips to ensure you get the most out of your organic makeup in a few simple steps.

Get the Look: Perfect Brows

Uneven, messy or sparse brows? Here are our easy steps to perfectly shaped and defined brows using the new Brow Define Palette.

Get the Look: Perfect Brows

Uneven, messy or sparse brows? Here are our easy steps to perfectly shaped and defined brows using the new Brow Define Palette.

The Eyes Have It

Our eye range has been created to ensure that eyes stay healthy and comfortable, and are created with earthly, natural pigments that are safe to use every day.

The Eyes Have It

Our eye range has been created to ensure that eyes stay healthy and comfortable, and are created with earthly, natural pigments that are safe to use every day.