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Eyebrows are considered to be our most important facial feature, after all a well maintained eyebrow can enhance our look in many ways! Our brows help to shape the face, accentuate our eyes, and communicate our emotions.

Getting ready for date night? Achieve the perfect eye makeup look with our step-by-step guide, using our 100% natural and certified organic makeup.

GLOW all summer long with this quick 3-step routine, guaranteed to give you visibly dewy and luminous skin!

From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.

A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.

For many of us, a busy schedule can make it difficult to take time for ourselves and can make even a simple makeup routine feel like an indulgence.

From staff meetings on Zoom to coffee dates over Facetime, video calls have become an important way to stay connected and keep up daily routines.

Earlier this year, the global colour experts at Pantone named Classic Blue the 2020 Colour of the Year. Since then the deep, dusky blue has appeared in everything from runway collections to stunning makeup looks.

Ask any woman about the makeup product they can’t live without, and chances are they’ll say concealer.

INIKA gives us a peek into Jonathan Cohen’s NYFW makeup look and how the makeup artists prepped models for the catwalk using the best organic makeup.

The INIKA team takes us behind-the-scenes and explains how they used the best organic makeup to create the looks for Chocheng's NYFW show.

Do you know how haircuts and fringes suit certain face shapes? It’s the same with brows. The brows frame the face, and the perfect eyebrow shape can go a long way in flattering the features you already have.